ABOUT ME
Blending in is easy. Being remembered takes design.
Rex is a Creative Director who likes making work that actually lands—not just looks good. In a world that’s fast, fragmented, and a little all over the place, people decide what to trust in seconds. He builds brands and campaigns for that moment: clear enough to understand, memorable enough to stick.
He started in advertising agencies before spending the last six years helping enterprise technology companies evolve their brands. Working alongside CMOs, product marketers, engineers, and executive teams, he’s led brand overhauls, built scalable design systems, and translated complex technologies—including AI platforms—into stories people can actually understand. Three years on, that work culminated in an integrated out-of-home campaign across transit stations, bus shelters, and billboards throughout San Francisco.
Outside of work, Rex is usually making something. He builds furniture, paints large-scale oil canvases, edits videos, and plays guitar and drums. He’s endlessly curious, happiest with a blank canvas, and believes the best ideas come from making rather than waiting for inspiration. He also probably spends too much time noticing typography in airports.
