ABOUT ME
Rex is a creative director who likes making work that actually lands—not just looks good. In a world that’s fast, fragmented, and a little all over the place, people decide what to trust in seconds. He builds campaigns for that moment—clear, instinctive, and just risky enough to cut through.
He started as a part-time graphic designer at Sansegal Sportswear while in school, then moved to the Bay Area, where he worked in hospitality (including at Tommy Toy) before fully committing to creative. Since earning his graduate degree in Advertising from the Academy of Art in 2015, Rex has led work across agencies and in-house teams, including roles at Weber Shandwick, Hero Digital, Anaplan, and Vendia. He’s built brand systems, led campaigns, and translated complex tech—including AI platforms—into ideas people can actually understand and trust.
Outside of work, Rex builds furniture, paints large-scale oils, and plays guitar and drums. He’s endlessly curious, a bit obsessive about learning, and happiest when making something from nothing.
